I'm Joanna, a proud first-generation American Latina born and raised in Southern California. With over 15 years of invaluable experience in marketing, particularly in direct-to-consumer strategies, I've honed my skills through dynamic roles within a renowned Fortune 100 company.

Throughout my career, I've collaborated with esteemed partners such as Disney+, Walmart, Cigna Medicare, and more, gaining insights into the intricate dynamics of large-scale marketing campaigns and brand management.

However, my journey led me to a profound realization – while big brands thrive, there's a critical gap in support for our smaller Black and Brown business owners. Thus, I founded MAPA, short for Marketing and Performance Ally, fueled by a passionate commitment to uplifting our diverse community.

At MAPA, our name isn't just an acronym; it's a symbol of our mission. Just as a map guides travelers on their journey, we're here to chart the course to success for small business owners. My team includes a diverse network of freelance copywriters, designers, vendors, and marketers, all committed to excellence. With our expertise and guidance, we aim to pave the way, providing clear paths to prosperity in the competitive business landscape.

As a member of the community, I understand the challenges and triumphs that come with entrepreneurship. That's why I'm deeply committed to not just delivering professional assistance, but also fostering genuine connections and advocating for the success of our resilient Black and Brown business community.

Thank you for considering MAPA as your partner in growth.